Case Studies

A cozy lounge area with brown leather armchairs arranged around three marble-topped tables, a large flat-screen TV displaying a 'Welcome to Ford Lounge' message mounted on a brick wall, and framed pictures and artwork on the blue wall. The logo and the word 'RYMAN' are visible on the bottom right corner.

Ford at the Grand Ole Opry and Ryman Auditorium

Ford set out to own the Nashville entertainment landscape by becoming the exclusive automotive partner of the Grand Ole Opry and Ryman Auditorium. Through a fully integrated sponsorship platform, including VIP Ford Lounges, in-show and broadcast advertising, digital media, naming rights, and custom experiential activations, Ford created meaningful connections with country music fans while delivering “can’t buy” backstage experiences for dealers to host prospects and clients.

By embedding itself into two of country music’s most iconic venues, Ford strengthened dealer relationships, engaged new audiences, and solidified its presence in the heart of Music City.

A person holding a ribbon with red, white, and blue colors and the words "Thank You For Your Service" and "HUMANA Dolly Parton" in front of a colorful storefront with signs and decorations.

Humana and Herschend Family Entertainment

In 2024, Humana deepened its 17-year partnership with Herschend, delivering a fully integrated sponsorship platform across marquee properties, including Dollywood, Silver Dollar City, Callaway Gardens, Adventure Aquarium, and Newport Aquarium.

As the presenting sponsor of six major festivals, Humana aligned its “well-being” messaging with high-impact seasonal events, reaching millions of festival attendees and guests age 55+. Activations span digital, social, year-round on-site exposure, and military recognition events, reinforcing the brand’s commitment to active aging and veteran support. 

Five men standing in front of a background with the word 'Dude' and 'Dallas' written on it, holding bottles and smiling at the camera.

BodyArmor and Dude Perfect

In 2024, BodyArmor created a strategic partnership with Dude Perfect to increase visibility and audience engagement and drive brand conversion. BodyArmor products were incorporated into Dude Perfect’s YouTube and social content, aligning the energizing and refreshing attributes of the drink with Dude Perfect’s high-energy brand. A custom,"Perfect Pop," was also developed and sold at major retailers for 12 weeks in 2024.

The results were remarkable. Perfect Pop was the #1 selling BodyArmor SKU at two major retailers, a quarter of BodyArmor Perfect Pop customers transitioned from a competitive brand, and more than a third of Perfect Pop buyers subsequently purchased a non-DP BodyArmor product. The partnership surpassed goals and exceeded expectations.

Three people holding promotional flyers for Dave & Buster's offering 60 minutes of unlimited games, with a background of an indoor setting.

Dave & Buster’s and Boosterthon

During the 2025-26 school year, Click connected Boosterthon with Dave & Buster’s, which provided 60-minute free game play passes to students who raised at least $35 for their school.

More than 20% of the passes were redeemed, driving significant traffic and purchases at Dave & Buster’s locations and helping more than 450 Booster schools meet and exceed their fundraising goals.

  • "We wear a lot of hats at the Fox and have limited bandwidth. Click quickly became my go-to partnership representation firm. The character of their people, work ethic, and experience in sponsorships sealed the deal for me. Click introduced us to amazing brands and relationships that fit like a glove here at the Fox Theatre."

    —Jamie Vosmeier, Vice President, Sales & Marketing, Fox Theatre

  • "Caring for children and their families is core to what we do at Shriners Children’s Hospitals. When the Click team brought us partnerships at Adventure and Newport Aquariums, we immediately saw the connection. These partnerships help secure our brand as the place to get 'amazing care' and connects us to vital markets."

    —Mel Bower, Chief Marketing Officer, Shriners Children’s Hospitals

  • "Humana has enjoyed a long and productive relationship with Click. They have been instrumental in forging our relationships with multiple Herschend Family Entertainment properties. In addition to creating these brand-friendly relationships, Click’s valuation services are integral to identifying the fair market costs of these property assets."

    —Barbara Wagner, Channel Development Lead, Humana

  • The City of Mission Viejo hired Click Partnerships to conduct a comprehensive valuation and develop a Strategic Plan for multiple city agencies in 2024. They did an excellent job, and we were impressed by their level of detail and transparency. Click understands the landscape of municipal marketing and the need for well-aligned assets and thoughtfully designed strategic partnerships. They were a joy to work with, and we would confidently refer them to others in our industry.

    —Elaine Lister, City Manager, Mission Viejo